SEO can help achieve business goals

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 15, 2021, 4:35 PM UTC

Adopting SEO best practices can help companies boost search rankings.

Businesses must optimise their website for search engines for better rankings and a robust digital presence. While creating SEO plans, marketers should consider factors like website security, page-loading speed, creating high-quality content, earning backlinks and enhancing web accessibility.

Creating engaging content can help businesses share their brand stories and values with their audience. Companies can create content to address consumer queries, enhance buyer experience and increase the chances of a purchase being made while complying with the ranking factors.

Using PR tactics can help companies establish credibility and trust. Public relation best practices can increase brand exposure and enhance its reputation. It can also help companies reach beyond their targeted audience and earn quality backlinks from high-authority domains. Companies should also make sure their website is well-structured, user-friendly, easy-to-navigate, accessible, secure, and fast-loading to improve rankings.

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