Study shows that pinners are 2.6 times more likely to make a purchase after viewing a branded video content.
With 85% of Pinterest users actively saving pins on the mobile app, companies should tailor their Pinterest content font sizes and styles for small screens. Businesses should test their graphics and videos, ensuring they are not blurry or cut off by mobile vertical aspect ratio.
Companies should also make sure their Pinterest Ads target mobile devices to avoid missing out on potential prospects. As video content continues to grow on Pinterest, marketers should amp up their video content on the platform. They can create both organic video content or video ads to target users on Pinterest effectively.
However, brands should make sure their content is inclusive, accessible, inspirational, attainable and positive. Leveraging user-generated content and influencer content can help companies attract user attention.
[5 minute read]