Use blockchain to enhance marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 15, 2021, 5:27 PM UTC

When used appropriately, blockchain technology can help address consumer needs for protection and transparency.

Companies should leverage blockchain technology to improve marketing efforts. Blockchain technology can help businesses achieve marketing goals like building a brand reputation and combatting ad fraud. A Statista study shows diverse industries including media, telecommunication and technology have either researched, experimented or deployed blockchain technology in their business operations.

Keyword trackers based on blockchain technology can help marketers accurately track keyword positions on different devices and locations simultaneously. These insights can help marketers create more accurate data-driven campaigns.

This technology can also help marketers discover new information on social media, connect with others and share content without the usual social media surveillance. Using blockchain-based tools can help marketers get end-to-end transparency for data and combat fraud in the ad industry.

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