Use conversion data to promote on iOS

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 15, 2021, 3:26 AM UTC

Create intuitive ways for consumers to share information, communicate the value offered through data exchange and engage with iOS app users to build trust with them.

Brands must innovate privacy-safe experiences for customers, as digital app marketing evolves to accommodate new user-privacy regulations. As Apple launches its App Tracking Transparency (ATT) policy, brands looking to advertises on iOS apps must build strong consumer relationships.

To increase customer lifetime value, use first-party data to track interactions, understand their path, and create infrastructures like loyalty programmes. Implement custom conversion windows, web-to-app attribution, and more to have a direct comparison of conversion metrics across Google ads and Apple’s SKAdNetwork.

Conversion model data with integrated measurement and reporting can help brands concentrate on their adverting strategy for Apple's ATT. Having a conversation with iOS app users about privacy measures will help advertisers navigate Apples new ATT policy effectively.

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