Align sales, marketing to grow revenue

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 16, 2021, 2:49 AM UTC

Coordinate sales and marketing efforts based on a common business goal.

Aligning marketing and sales strategies involves understanding the target accounts and identifying common goals and metrics to track success. Brands must ensure their sales and marketing teams have access to the same data, insights and are informed on the engagement strategies.

To align on the target audience, marketing teams should research businesses and titles. Pass these insights on to the sales teams to identify the purchase decision-makers. Alignment of sales and marketing supports the success of a go-to-market strategy, thereby improving revenue.  

Both the marketing and sales teams should meet regularly to review KPIs and metrics, create resonating content and maintain the quality of leads. Clearly define the roles and responsibilities of each employee and provide them with sales enablement resources to align sales and marketing efforts.

Read the original article

[4 minute read]