Drive digital marketing efforts via tech

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 16, 2021, 2:09 AM GMT+0

With Google emphasising user intent, brands must use semantic keyword analysis to optimise content.

In 2021, as digital marketing and marketing technology continues to grow, brands need to strike a balance between the two, to enhance their online presence and communications. Marketers must use neuromarketing, wherein neurometrics and algorithms are combined to predict consumer behaviour.

Image and voice search are burgeoning as voice shopping is expected to reach $40 billion in 2022 and consumers are using tools like Google Lens to search for products. Investing in On-SERP SEO can help brands drive visibility in “position zero”. Creating interactive, branded and long-form content can boost search ranking.

Further, with AI, chatbots and voice search on the rise, consumers prefer personalised communication. 80% of consumers are more likely to purchase from brands offering personalised communication. Conversational marketing can help brands offer one-to-one personalised, real-time connections.

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