Facebook tests new discovery feature

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 16, 2021, 2:45 AM GMT+0

The business discovery method can help Facebook create new user data sets.

A business discovery feature is being tested by Facebook and will enable users to explore similar products by tapping on the topics below posts or ads in the News Feed in the US. Upon clicking, users will be directed to related businesses.

They can discover similar businesses selling beauty products, fitness or clothing and more, via the new feature. This can help Facebook gather new data on its users over time. The article notes Facebook could turn this into an ad unit and charge businesses for higher ad placements.

While details of the feature haven’t been revealed yet, the experience will be extended to more people and businesses in the future. Facebook said it is launching more tools for business owners in April 2021.

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