Use Amazon Attribution for ad campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 16, 2021, 5:26 PM GMT+0

Amazon Attribution provides analytic insight into how non-Amazon marketing channels like search, social media, PPC and email marketing affects sales on Amazon.

Sellers enrolled in Amazon Brand Registry and Vendors in the UK, US, Canada, Germany, Italy, France, and Spain can use Amazon Attribution free of cost. This analytics tool lets companies track a wide range of metrics that can influence their ecommerce sales.

Marketers can use Amazon Attribution to track click-throughs, impression, detailed page views, purchase rate, add to cart and total sales. More like a combination of Facebook’s Pixel and Google Analytics, Amazon Attribution provides marketers with real-time reporting that enables faster campaign optimisation.

This tool also makes it easier for marketers to calculate the ROI of a brand’s non-Amazon marketing efforts and optimise existing campaigns for improved conversions. As an alternative to Amazon Attribution, marketers can use or Amazon Associates Tracking.

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