Use stickers to boost offline marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 16, 2021, 2:05 AM UTC

Promotional brand stickers help marketers communicate and reinforce consumers’ personal values and beliefs.

Companies must create brand stickers to promote their businesses to millennials. Stickers serve as a physical badge that help with word of mouth marketing and creates an offline impression, according to Jeff Nicholson, marketing director at Websticker.

Stickers on cars, laptops, and other products, as per Nicholson, are "signs" of status that resonate with consumers' personal interests and values. 40% of millennials want to participate in the co-creation of products and brands, as per Millennial Marketing. This provides marketers with an opportunity to include them in product and brand co-creation, as well as boost their sticker marketing campaigns.

Creating a sticker marketing campaign with online fans through the design and development of stickers and messages enables brands to effectively connect with them. Further, promotional stickers are cost-effective for offline marketing.

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