Build content calendar with keywords

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 19, 2021, 4:50 PM UTC

Companies can use keyword strategy to build a roadmap that can help improve search rankings.

With more than half of all traffic originating from organic search, brands must leverage a keyword strategy to reach their prospects effectively. Keyword strategy is the data-driven content marketing plan packed with core topics and long-tail niche keywords.

While creating keyword strategy, marketers must define their target audience to create content that improves their chances of conversion. They can start with a seed keyword and then use keyword tools to build a list of keywords. Finding relevant topics on Reddit and Quora and analysing “People also ask” section on Google, can help strengthen the keyword list.

Businesses should then prioritise their keyword list, determine the search intent and incorporate the keyword strategy in their content calendar. Marketers should leverage these keywords, create their content calendar while mentioning goals and publishing deadlines.

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