Co-create branded Instagram content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 19, 2021, 4:57 PM UTC

Brainstorming ideas with friends, co-workers, or employees can help create Instagram content that drives organic clicks and leads.

Businesses should conduct brainstorming, competitive analysis and experiment with creating eye-catching Instagram content that resonates with their target audience. Collaborating with team members, co-workers and friends can help create effective Instagram content. Marketers can build branding kits and use creative project management tools to co-create branded Instagram content with others.

Using CTAs in the caption can help businesses drive organic clicks and leads. Companies should also look for opportunities to get their Instagram content featured. They should spend time getting to know their following and building a community.

Identifying and targeting content curators within their community can help brands get their stories featured, ultimately driving organic clicks and leads. But, marketers should also make sure their landing pages are optimised for mobile devices and create a good first impression.

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