Extend reach using YouTube CTV ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 20, 2021, 2:58 AM UTC

Companies can use the Reach Planner tool on YouTube to find the best media combination for their CTV ads, including YouTube.

Brands looking to increase reach and engagement on TV screens must integrate YouTube connected TV (CTV) ads into the mix. With over 120 million Americans having streamed YouTube or YouTube TV on TV screens in 2020, CTV ads can help brands reach consumers beyond linear TV.

Creating CTV advertising can help advertisers reach and target new audiences and add to or replace linear TV. YouTube CTV ads can help marketers achieve a variety of marketing objectives, like reaching large audiences and positively impacting mid-funnel metrics.

Coty, for example, used CTV for its Gucci Guilty Pour Homme perfume brand, repurposing existing videos into new formats like YouTube Masthead on TV screens. Businesses can measure their YouTube CTV campaigns via third-party tools like Brand lift.

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