Host expert conversations on Clubhouse

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 20, 2021, 2:16 AM GMT+0

Be authentic, informative and helpful to grow Clubhouse followers.

Clubhouse, the invite-only, audio app, with 10 million users and $4 billion in valuation has piqued everyone's interest, and brands mustn’t ignore it. Businesses can develop clubs, build communities, and foster connections to communicate with like-minded audiences on the app.

Build a following on Clubhouse by having members of the internal team or experts from the industry speak with audiences and invite followers from other social media sites. Hosting conversations with key talents in the industry can further help marketers share valuable information about their products with prospects and build trust.

Purchasing multiple domain names can help brands build presence outside of Clubhouse, and boost engagement through assets like videos, images or articles and drive sales. Create marketing campaigns and releases around Clubhouse to entice consumers and attract their attention.

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