Optimise content via Creator Studio

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 20, 2021, 2:16 AM GMT+0

Marketers can access Facebook’s Creator Studio on PC or Mac or iOS and Android app.

With features like post something, insights, and more, Facebook's Creator Studio will help content creators manage their Facebook Pages and Instagram accounts. The Create Post button enables brands to customise home screens, content, post organic content, host live streams, and more.

Brands can also schedule posts and use the create post Test feature to test organic posts and enhance their performance with the boost post option. Other features marketers can leverage on Creator Studio are add stories, upload and edit video content, go live, gather content performance insights and more.

Businesses may also use the Creator Studio function to control Instagram feed posts and IGTV content by connecting it to their Instagram accounts. The Instagram content library is similar to Facebook’s and has various content collections, including archived stories.

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