Use local media to share health messages

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 20, 2021, 2:46 AM UTC

Creating local public education campaigns with compelling messages can help health brands build trust.

With Pfizer recently reporting that the COVID-19 vaccine is safe for children aged 12 to 15, health brands catering to children and families should develop a strong communication plan. Brands must craft clear, and concise public service announcements and messages and convey the same to parents and families.

Having a central hub with up-to-date information about vaccine access can help brands effectively tackle mis- and dis-information. Businesses must ensure they address specific local needs of their communities and reach out to them via channels they use the most.

Brands can leverage specific news outlets and blogs read by the target audience to reinforce their message’s credibility and extend reach. Health businesses must partner with well-known organisations in their target audience’s communities to build trust and communicate accurate medical information.

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