Drive blog ROI with a keyword strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 21, 2021, 3:47 PM UTC

Answering buyers’ questions and offering resources at any stage of the funnel can drive conversions.

Creating a blog keyword strategy by understanding the keyword intent and its impact on the funnel can help brands enhance their SEO efforts. Brands must first consider customer search intent and construct a hierarchy of content to pick the best possible keywords for blogs.

Marketers should figure where blogs fit within the customer journey to tailor content for specific stages in the funnel. If consumers are entering the marketing funnel from the top, creating thought leadership content is recommended.

Writing generic blog content with long-tail keywords for products page titles can help brands boost traffic. Marketers must create a content calendar based on the keyword strategy and track attribution metrics to measure the blog’s performance.

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