Leverage TikTok to build brand awareness

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 22, 2021, 1:59 AM UTC

As of 2020, TikTok has over 100 million users in the US.

TikTok currently offers marketers a varied audience and high user engagement rates making the app indispensable to a video marketing strategy. Brands can take cues from the app’s “trends” tab to create topical content. To stand out, however, brands must present their unique take on these trends through TikTok content.

The content created must be short, punchy and to-the-point to hook the audience. Brands can use the platform to post content that’s not only entertaining but also educational, helpful and informative.

Set clear goals that the inclusion of TikTok in a video marketing strategy can achieve. Establish a regular upload schedule that helps in audience retention and in building a following. Marketers must dedicate sufficient resources towards its TikTok strategy to reap maximum benefits.  

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