Strengthen B2B consumer understanding

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 22, 2021, 4:38 PM UTC

A deep understanding of the consumer is important for B2B companies who are reassessing their strategy for a post-pandemic world.

With things slowly crawling towards normalcy, B2B companies are looking to spring clean their business practices.  They are looking for options that can reduce operational costs while raising revenues at the same time. Companies need to have a deep understanding of their customers to figure out what to keep and what to discard.

Blending a deep understanding of customers with mathematical models can help companies gain effective, qualitative insights. These insights can help businesses identify the most appropriate format to engage their target audience effectively.

These insights can also help companies create personalised content and put the right resource behind distinct campaigns, including product launches or new ways to engage audiences as people continue to stay at home. Marketers should also re-assess the profile and capabilities that sales reps require before cutting down or increasing resources.

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