According to a Wise Guy Reports study, the PR market is expected to grow at a CAGR of 7% in 2021, reaching $117.8 billion in 2023.
The public relations industry has expanded as companies try to stand out in the digital world and stay ahead of competitors. PR professionals must develop media relations strategies with reactive and proactive approaches to find interested journalists in the highly competitive market.
Identifying media outlets the audience prefers and compiling a list of reporters belonging to those outlets can help PR pros proactively pitch press releases. Although media outlets approach companies in reactive PR, hashtags like #PRRequest and resources like Help a Reporter Out (HARO) can help brands find interested reporters.
However, the reactive method requires time and effort. Businesses must create an inclusive PR strategy with both reactive and proactive methods to help clients find relevant media opportunities.
[4 minute read]