Refresh old content for a new market

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 23, 2021, 2:00 AM GMT+0

Creating high-quality content on a regular basis will help brands become thought leaders and grow.

Repurposing and reviving existing content will help marketers create new high-quality digital marketing content at scale. Brands could repurpose blog posts written for one audience or a market and adapt them for different audiences, highlighting commonalities that serve their interests.

It is recommended that old related articles be updated with new data such as retention rates, employee acquisition, regulatory enforcement concerns, and more. Marketers can further transform listicles into informative blog posts and articles using a single original post.

Syndicate a set of related posts into a single "highlights" article, with the original topics' content compressed into paragraphs or titles. Businesses may also repurpose many of their older posts to produce new detailed guides or whitepapers that provide more value to prospects.

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