TikTok a favourite of 29% of US teens

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 23, 2021, 4:33 AM UTC

Creating authentic content aligned with TikTok trends can help brands extend reach.

With TikTok’s growing popularity, the app currently has 689 million monthly active users outside of China, whereas its Chinese version Douyin has 600 million daily active users. 62% of US users on TikTok are aged between 10-29, including Gen Z and younger millennials.

Further, the app has 65.9 million active users in the US. TikTok users on an average spend 858 minutes per month and 46 minutes a day using the app. Also, 69% of US teens are on TikTok, 29% consider TikTok as their favourite platform and engagement for American influencers is the highest.

Moreover, TikTok generated $1 billion in revenue in 2020 from sources like ad runs, and the platform is valued at $50 billion. 68% of TikTok users have watched videos of other users.

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