Virtual Summits can increase profits

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 23, 2021, 3:33 PM GMT+0

Unlike conferences, summits are one-time, independent events concentrated around one subject.

Summits include expert discussions spread over a series of webinars focusing on a specific niche or theme. They have become increasingly popular over the past year because they help broaden their network, boost credibility and increase profits.  

Businesses can use virtual summits to build up their email subscriber list and boost their qualified leads. They can achieve this by offering prospects free or discounted access to the event in lieu of them sharing their email address.

The increased qualified traffic and leads, in conjunction with a bigger network and better authority, help businesses generate greater profit. They can also use the opportunity presented by the virtual summit to cross-sell other products or promote new services.

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