Boost sales beyond social with UGC

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 26, 2021, 9:46 AM UTC

Integrate user-generated content (UGC) like images of customers using the brand’s products in content assets to augment promotions.

Incorporating UGC into the marketing mix will help marketers boost marketing efforts and focus on consumers. With UGC impacting purchasing decisions of 79% of people, brands must integrate social media content into their websites and leverage their ecommerce functionalities to drive sales.

Creating shoppable content experiences on content resources like blogs, videos, and images can help brands optimise consumers’ purchasing journey and boost engagement seamlessly. Marketers must leverage UGC to deliver convincing visual content, as 56% of consumers prefer seeing UGC images from brands.

UGC from genuine customers can help online stores provide visual social proof and build trust. Companies must extend shoppable content to owned channels like homepages, emails and more to deliver consistent omnichannel experiences and enhance their sales enablement strategies.

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