Boost in-store visits using digital ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 26, 2021, 3:56 AM GMT+0

Combine digital marketing efforts with enhanced in-person experiences to drive retail traffic.

As vaccines become more widely available, small business owners must refocus their online marketing activities to get customers back in stores. Business leaders must personalise their marketing outreach to cater to customers' needs and should invest in their company's products and values.

Inspira Marketing’s chief inspiration officer Jeff Snyder, says marketers should demonstrate long-term value and reinforce brand loyalty. Brands could start a two-way dialogue across the customer journey and create authentic in-person interactions with questions and feedback to enhance in-store experiences.

Further, utilising solutions and innovative tools aligned with consumer’s intent can help businesses combine in-person interactions and digital campaigns to boost engagement and sales. Enhance in-person experiences by using local decor to lift the store’s ambience and craft short-form mobile videos to highlight products, entice consumers and augment in-store experiences.

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