Use gamification in hybrid events

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 26, 2021, 2:28 AM UTC

Maximise event experience by creating clear and specific onsite and online communication.

Communication professionals must fully explore the opportunities presented by hybrid events amid the pandemic. With safety likely to be high on attendee’s minds, have overall safety and post-event protocols for contact tracing in place. During registration, attendees must agree to a ‘duty of care’ agreement.

Encourage attendee participation through polls, surveys, gamified elements, interactive chats and more. Gamification could involve awarding points for actions like event attendance, asking questions, engaging with a sponsor and more.

Companies must understand that hybrid events won’t be identical to in-person events. They can be equitable at best. For online attendees, event swag like notebooks, snacks, personalised note from the host committee can be sent out in advance.  

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