Conduct periodical website clean-ups

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 27, 2021, 4:47 PM UTC

Businesses should execute an SEO clean-up strategy to ensure the site is SEO-optimised and aligns with business goals.

Conducting periodical website clean-ups can help maintain website coherence, relevance and usability. It can also help improve search rankings and user experience. Companies can use tools like Moz Pro to conduct site audits to identify technical SEO issues and crawl issues.

Marketers should make sure the top-level site menu items are focused, clean and easy to navigate. Splitting up and organising web pages into categories such as blog and product pages can help enhance user experience and crawlability.

Marketers should analyse their performance data and consider metrics like bounce rates and scroll depth to do a thorough clean-up. They should also make sure their content is valuable, relevant and SEO-optimised. Removing bad or broken links, optimising images and eliminating duplicate metadata can further help enhance website performance.

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