Enhance copywriting to boost conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 27, 2021, 5:18 PM UTC

When written appropriately, a marketing copy can help connect the brand with its audiences.

Before writing any marketing copy, companies should identify the goals they want to achieve through their copywriting. Marketers should focus on one core idea at a time. Their marketing copies should highlight one product/service benefit in a paragraph to avoid overwhelming readers.

Companies should identify a customer problem that needs to be resolved and then highlight how the branded offering can solve that problem. They should avoid directly selling to their customers. Instead, brands should build their credibility by providing the audience with their research via informative content like how-to blogs and 101 guides.

Asking thought-provoking questions or conducting quizzes can help companies engage audiences and gain interesting customer insights. Marketers can then use these insights to pitch their personalised offerings. They should also take a storytelling approach and maintain a natural tone.

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