Moms on TikTok are heavy mobile users

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 27, 2021, 2:03 AM UTC

A recent TikTok report about user engagement around Mother’s Day highlights ways marketers can boost promotion for the holiday.

One in every four TikTok users is a mother, according to the report. The top category of items TikTok moms expect to buy this holiday is a vacation (32.7%), followed by jewellery (31.4%).

Retailers looking to boost sales this Mother's Day must run store-wide promotions involving travel-themed jewellery, as travelling still might not be an option for many. Mothers on TikTok are also big smartphone users, as per the survey.

To maximise marketing impact, marketers should try to reach mothers on TikTok with immersive ads in mobile-first environments. TikTok campaigns can be set up without leaving the Shopify dashboard by retailers who run stores on the site.

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