New search trends emerge post-pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 27, 2021, 3:23 AM GMT+0

A recent study from BrightEdge highlights post-pandemic search trends among US consumers.

With the reopening of the US economy and the availability of vaccines, new search patterns in verticals like dining, travel, and hospitality, digital transformation have emerged. Searches for dining-in related terms are on the rise, whereas take-out-related terms like curbside pickup are declining.

“Happy Hour,” “Dessert,” and “Brazilian” are the top dining-in-related search queries. However, "Chinese," "Thai," "Pho," and "French" saw a decrease in searches. When it comes to travel searches, the terms "flights" and "cheap flights" are increasing. The number of searches for vacations is increasing.

In April 2021, searches for hotel-related phrases increased 350%, and those for Airbnb saw a significant increase. “Hotels in Carolina,” “Hotels in Alabama,” and others were among the most common hotel search terms. Shorts, swimwear, sandals, and slides were the most common travel-related apparel searches.

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