Optimise product pages to sell online

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 27, 2021, 7:36 AM UTC

Investing in SSL certificates, antivirus software, and switching to HTTPS can help ecommerce businesses secure customers' payments, information, and data.

Building ecommerce stores with proper tech stacks, optimised product pages and enhanced user experiences (UX), can help brands boost online sales. Businesses should conduct market research to define their target audiences’ demographics and price products appropriately to sell online.

Select an ecommerce platform with features like expansion capability and native customisation to extend reach and drive sales at scale. Companies are advised against building their own CMS software, as it can lack support and might get difficult to maintain.

To optimise product pages, brands can integrate social proof like reviews, display a mix of product images and videos on the site and write compelling descriptions. Creating categories, displaying contact information, improving site navigation, and having a guest checkout option can enhance UX.

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