Use media kit to enhance brand coverage

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 27, 2021, 1:33 AM UTC

Provide high-resolution images and videos in the media kit to enhance company press coverage.

Creating a digital press kit will help companies reach out to journalists and provide all the necessary information needed by them to report a brand story. Aligning the media kit format with websites and web pages and downloadable PDF files can enable journalists to access the required information for a story.

Brands should make all the relevant information publicly accessible on their website, to boost media coverage. Including information like company history, mission statement, funding sources, and team bios in the media kit is recommended to help reporters effectively cover the brand story.

Include files of previous press releases, information about products, case studies, images and articles in the media kit to bolster promotions. The media kit must have the company’s contact information and quotes from executives for FAQs.

Read the original article

[7 minute read]