Craft global PPC ads with local insights

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 28, 2021, 2:48 AM UTC

Craft exclusive PPC ad copies for international regions by addressing the region’s specific concerns.

Businesses can reach international markets by catering to those cultures, and increasing ROI by creating international PPC ad campaigns. Researching a targeted country’s culture, its advertising guidelines and the economy ensures the products being advertised are relevant to the populace.

Understanding the local culture furthers allows marketers to craft relatable PPC ads, with the right language, piquing the local audience's interests. Tools like Ahrefs can help marketers ensure the cost-per-click and cost-per-acquisition for PPC ads are driven by local prices.

Though targeting PPC ads on Google helps cover most of the market share, to target niche markets, utilise statcounter.com to gather search engine insights on each country. Create separate campaigns for each country and use the local domain extension to manage international PPC ads and build trust and credibility.

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