Innovative PR tactics drive recognition

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 28, 2021, 10:50 AM UTC

Creating a public relations (PR) strategy for industry events helps brands share information about their products, meet new partners and attract prospects.

Optimising PR strategies will help companies attract new customers and grow their business, as public relations links customers, partners, and stakeholders. Companies must craft easy to understand, measurable, and attainable goals and research PR strategies and media outlets to gain competitive insights.

This can help brands assess how their brand is being portrayed in the industry and develop effective PR campaigns. Building secure and easily accessible websites with valuable content assets like blogposts can help businesses raise brand awareness and boost PR efforts.

Executing innovative campaigns like writing guest columns for media sites can augment brand recognition. Brands should engage with prospects on social media channels, employ influencers to promote products and offer information like industry trends to reinforce customer relationships.

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