Index sites for mobile to boost SEO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 29, 2021, 2:25 AM UTC

Integrating on-page automated content optimisation tools can help marketers craft long-form articles and improve SEO.

Innovative search engine optimisation (SEO) strategies may aid brands in streamlining their content development process at scale and enhance search engine ranking. Since Google is increasingly indexing only mobile-first websites, indexing websites for mobile devices, creating responsive designs, dynamic content and images can optimise SEO.

Crafting high-quality content using Natural Language Processing (NLP) enables brands to match searcher’s intent, as Google's BERT algorithm ranks pages relevant to users intent. Having an SSL certificate (HTTPS) label can help businesses indicate the site's high-level security, earn the trust of targeted audiences and drive traffic.

Brands may use Generative Pre-Trained Transformer Number 3 (GPT-3) tool to imitate human writing and curate SEO content across channels like emails, drafts and more. Using non-text resources like images, graphs, videos and more can optimise SEO.

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