Innovative content helps email lists grow

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 29, 2021, 6:35 PM UTC

Marketers often hit a subscriber plateau when it comes to email subscriber lists.

A slew of reasons can cause email lists to stop growing after a point in time. These can range from uninteresting, narrow-ranged content to badly-timed sign up requests. Stagnation can also set in if marketers refuse to adopt new and innovative methods of communicating with their subscribers.

Marketers can make their content enjoyable by making it easier to skim. Highlighting important sections, using bullets and breaking the monotony with pictures and graphs can help get the point across more quickly.

Weaving in the company’s mission statement as part of the content can further help to grab consumer attention. But, the mission should be something that the company is genuinely invested in and at the same time resonates with their target audience.

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