EU announces antitrust charges against Apple

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 30, 2021, 5:19 PM GMT+0

The charges follow a 2019 complaint from Spotify, which accused Apple of antitrust violations. 

The iPhone manufacturer faces serious accusations over concerns about the company’s App Store practices. The Commission found Apple has broken EU competition rules with its App Store Policies.

The Commission also believes the company has a “dominant position in the market for the distribution of music streaming apps through its App Store.” The charges can lead to a $27 million fine for the Tech giant.

The Commission has focussed on two rules that the iPhone maker imposes on developers; the mandatory use of Apple’s in-house purchase system for which Apple charges a 30% cut and the policy forbidding app developers from informing users of other purchasing options outside of apps. Though some of these policies have been amended over the past year, Apple said it disagrees with the accusations.

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