Consider factors like relevance, reach, and resonance while scouting influencers for influencer PR campaigns.
Aligning influencer and PR efforts can help marketers connect with consumers more informally and widen reach on social media. Adding influencer PR in the marketing mix can help businesses create a positive brand sentiment, as it enables brands to collaborate with consumer’s trusted celebrities.
To create influencer PR campaigns, marketers must target the right audiences on social media platforms and connect with influencers who share similar brand values. Hosting competitions and giveaways using influencer PR campaigns can help brands boost engagement levels and extend reach.
For example, multinational travel company TUI partnered up with 34 influencers to gain reach for its “Discover Your Smile” campaign. Brands can find the right influencers by checking the trending hashtags on Instagram, visiting the “Explore” section, using Google search and more.
[10 minute read]