Searches for vacations, outfits pick up

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 30, 2021, 2:59 AM GMT+0

Searches relating to home renovations on Pinterest increased 28% in Q1 of 2021, compared to 2020.

Consumers’ mindsets are gravitating towards new activities, as vaccines become more widely available and people return to the outdoors, as per Pinterest. Searches for “dream vacation destinations” increased 13 times and “luxury vacation” increased six times.

Further, new shopping behaviour among consumers was observed, as searches like “vacation fashion” and “travel tattoos” were up three times YoY and 45% respectively. Specific fashion trend searches like “Y2K outfit ideas”, “60 and 70s fashion”, and “zebra pants” also increased.

When it came to accessories searches for “clay rings” grew over 303 times, and “hippie jewellery” was up over 16 times. Moreover, searches linked to “party” increased 64% from November ’20 to March ’21. Also, Pinners sought home decor products, as search terms like “indie room” and “eclectic home” were trending.

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