Social media takeovers can boost brands

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 30, 2021, 5:30 PM GMT+0

Brands can capitalise on social media takeover by collaborating with influencers who already have an engaged audience and knows how to break through the digital noise.

Social media takeovers are a proven strategy to increase brand awareness, establish trust and enhance reach. Brands can stay at the top of their ideal customer's mind by collaborating with an influencer with a highly engaged audience.

Collaborating with a relevant influencer can help companies demonstrate their understanding of the pain points of their target audience. This strategy can further help brands portray authenticity and expand into new markets and gain exposure to new followers.

With consumers increasingly losing faith in traditional advertising, social media takeovers can help companies forge new customer relationships by showcasing the brand's human side. Businesses can also utilise user-generated content created by influencers to engage with their prospects effectively. 

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