Web traffic reached a new high in 2020

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 30, 2021, 4:59 PM UTC

With the pandemic forcing people indoors, overall search traffic grew by a whopping 22% throughout 2020.

The average time spent by Americans on the internet reached extraordinary highs; 155 minutes on mobile and 37 minutes on desktops. Surprisingly, law and government sites saw a record 4300% growth in average traffic growth in 2020.

Sports sites category saw a 2,200% growth while Arts& Entertainment grew by 610%. With employees working remotely and students participating in online classes, Zoom’s traffic increased by almost 1700%.

The pandemic has left a toll on people’s media consumption habits. As they looked for escape and entertainment, streaming service provider HBO Max observed a 15,900% traffic jump. With religious establishments being mostly shut throughout the last year, sites like online churches saw 8000% more visitors.

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