Bing adds comparison shopping features

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 03, 2021, 2:43 AM GMT+0

This update brings Bing in parity with Google Shopping.

To compete with ecommerce giant Amazon, search engines like Google and Bing are providing users with more comparison features between sellers and price drop alerts. Bing’s latest update lets users see expert reviews, aggregated ratings, and product specifications. It allows comparison of buying options and price history across sellers at a glance.

Historical pricing data provided by the search engine can help users make informed buying decisions as well as inform marketers about competitor pricing. In 2020, Bing started including organic results in shopping listings and incorporating visual search features.

Bing and other search engines can attract more users and sell more ads by offering these features to create better shopping experiences and help customers save money. But Amazon is likely to maintain its leading position in the ecommerce sector.

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