Optimise YouTube SEO to engage audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 03, 2021, 7:02 AM UTC

YouTube analytics can help marketers measure engagement metrics like views, shares, comments, likes and more.

Brands can build strong relationships, convey useful information and drive conversations by engaging with viewers on their YouTube channels. To maximise engagement on YouTube content, marketers should respond to every comment and encourage viewers to comment, like, share and subscribe via annotations.

Businesses must ensure the content in their videos like keywords, titles, tags and more are SEO optimised, and captions are included to improve search ranking on the site. Creating videos with brief introductions and sentences can help marketers optimise descriptions and keep the viewers interested.

Having a clear image for video thumbnails, creating videos on trending topics, and collaborating with other YouTube content creators helps boost brand awareness. Shooting videos with good lighting and matching background music can further help brands engage and entertain audiences.

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