Leverage flexible packaging solutions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 04, 2021, 5:10 PM GMT+0

Flexible packaging is a type of packaging that uses non-rigid materials like paper, plastic and foil.

Instead of traditional packaging, businesses should consider flexible packaging as it is cost-efficient and more green. Flexible packaging is more customisable and economical as it uses non-rigid materials. Flexible packaging helps retain product freshness and extends shelf life, especially for food products.

This kind of packaging is generally lightweight and easy to transport, store, open, re-seal and carry, making it a convenient option among consumers. Flexible packaging also offers product visibility and lets people see the product before buying. It needs less energy and water and is less responsible for greenhouse gases than traditional packaging.

Businesses should look for company accreditations and experience while choosing their flexible packaging supplier. They should validate the company’s reputation by checking user reviews and making site visits.

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