Post original content on Pinterest

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 04, 2021, 1:22 PM UTC

A Tailwind study found that original content is saved and re-pinned 3.6 times more than recycled content on Pinterest.

Though Pinterest is an effective platform for brand and product discovery, it remains largely untapped. Instead of re-pinning other’s content, companies should create their own to boost traffic. Marketers can use tools like Canva and Tailwind Create to generate high-quality, original content for the platform.

Videos are one of the best performing content formats on Pinterest but also the most under-used. Marketers can create original videos or repurpose TikTok videos for Pinterest to attract user attention. However, they must remove the watermark while using repurposed videos.

Using Pinterest scheduling software can help marketers schedule posts and maintain consistency on the social platform. To improve traffic and increase followers, companies should promote their Pinterest accounts on other channels. 

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