A smart IGTV plan can reap rich benefits

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 05, 2021, 6:46 PM GMT+0

Businesses can use IGTV to create various long-form content for social like expert interviews and random funny videos.

Marketers can shortlist a series of trending topics and hone in on winning ideas by conducting audience polls using Instagram Story stickers. It can help marketers gauge audience preferences and determine what type of IGTV content is likely to resonate with their prospects. These insights can help marketers create engaging IGTV videos.

Companies can also start a regular IGTV video series to jumpstart their IGTV strategy. Marketers can host weekly guest interview sessions or a series of theme-centric videos at fixed intervals. However, marketers must make sure their IGTV videos are vertical and optimised for mobile screens.

To effectively reach target audiences, marketers must add relevant hashtags to their IGTV video captions. They can also post teasers on their feed and Stories to promote their IGTV videos.

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