Twitter adds Scroll to its content tools

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 05, 2021, 3:02 AM UTC

Users can subscribe to a variety of creators, with Twitter’s latest acquisition.

Twitter recently announced the purchase of Scroll, the subscription-based content curation platform that allows users to read online articles without ads. The money raised from subscriptions is distributed to sources from which it acquires content.

Scroll's features will be integrated into Twitter's wider content and subscription offerings, which are in the works. Revue, one of Twitter's earlier acquisitions, together with Scroll, will enable users to "Super Follow" anyone for a monthly fee and access a variety of special features like newsletters and exclusive content.

This will allow users to access content from certain Twitter creators each month, hence making them subscribe to Twitter itself, and not the creators. Further, Twitter’s content analysis and connection platform Nuzzel, owned by Scroll, will be added to the Twitter experience.

Read the original article

[4 minute read]