B2B marketers must leverage YouTube

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 06, 2021, 4:54 PM UTC

Around 54% of B2B marketers who search for video content before buying products or services use a YouTube video while making a decision.

Studies show YouTube is not only the most popular video site on the internet but a prominent search engine too. Leveraging YouTube as a part of the B2B marketing strategy can help companies expand their audience base and strengthen their brand’s online presence. YouTube can help companies boost website traffic and improve search rankings.

Marketers should optimise their YouTube videos for SEO. They should make sure the filename of their YouTube video contains the most important keyword. Adding relevant and crucial keywords to the video title can help boost search rankings over time.

They should also include CTA and keywords in their video descriptions. Using tools like Oktopost, Ahrehs, TubeBuddy and YouTube Analytics can help optimise YouTube videos for SEO and gain traction.

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