Optimise product page keywords to sell

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 06, 2021, 1:59 AM GMT+0

Advanced social media targeting options will help online retailers target customers based on their demographics.

Leveraging keyword research and product title optimisation can help online brands generate leads and boost sales. When assessing keywords, consider variables like monthly search volume, cost-per-click (CPC), and more to optimise product pages, descriptions, and more.

Creating long-form pillar content with related keywords and topics aligned with products and services, as well as linked pages, can help marketers augment organic site traffic. Retailers should test multiple ad sets and evaluate their performance to create enticing social media ads with time-limited discounts or coupons.

Offering consumers relevant bundles or upgrades at the checkout stage can help online brands increase consumers’ purchasing value. Creating video content on channels like YouTube can help retailers demonstrate the usability of their product and drive sales.

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