Twitter’s Advanced Search can help marketers find conversations related to their brand.
Brands looking to target viewers in the US should consider building a presence on Twitter, as 68.7 million Twitter users are Americans, including 28.9% of those aged 25 to 34. On Twitter, marketers can post content beyond the 280 characters tweet, such as videos and GIFs, as well as try out new formats like Twitter Fleets and Twitter Spaces.
Businesses can share behind-the-scenes content as Fleets and use Spaces to interact with customers through audio content. Further, hosting or joining chat sessions using Twitter chats can help marketers connect with prospects and extend their reach.
With 17% of Americans using Twitter to get news, the site is ideal for understanding target audiences and developing marketing campaigns around trending topics. Trending topics on Twitter can help marketers find more engagement opportunities.
[5 minute read]