Craft tailored pitches to earn coverage

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 07, 2021, 10:15 AM UTC

Writing summaries with key points can help PR practitioners pitch to publications.

To extend brand reach, PR professionals must incorporate content marketing, social media management, website copywriting, into the mix. Determining long-term goals enables brands to create PR strategies that drive awareness and build authority, while attracting journalists to write about the company.

PR practitioners should create a detailed list of names, contacts, information, and social media profiles of journalists, industry magazines, and more to reach out for a brand story. Crafting educational and creative content backed with statistics, including testimonials can help pitch to media outlets.

Create customised pitches for journalists, highlighting any similarities between the brand and the media outlet and explaining why covering the brand is beneficial. Pitching and following up with publications consistently, using schedules and calendars, will help brands get coverage without overwhelming them.

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